Friday, September 14, 2007

Apple's new ipod range

Apple has formally launched its ipod range in India. The prices and the corresponding prices in the US

Model Price in INR Price in USD Converted Price in INR Premium
ipod Nano 4GB 8800 149 6000 2800 (45%)
Nano 8GB 11400 199 800 3400 (42%)
Classic 80GB 14500 249 10000 4500 (45%)
Classic 160GB 20400 349 14000 6400 (45%)
ipod Touch 8GB 17700 299 12000 5700 (47%)
ipod Touch 16GB 23600 399 16000 7600 (47%)

I wonder what the justification is for such a premium on what is already a premium line of products. Where is the incentive for anyone to buy it in India, they will just pick it up on their next trip to the US or Singapore.

No comments: